AED
$ USD
€ EUR
£ GBP
AED
The Emirati Riviera.
Al Jurf is IMKAN Properties’ answer to a question few developers in the UAE have seriously asked: what would a luxury coastal community look like if nature, not architecture, set the terms? Set within Ghantoot, a protected natural reserve on the Sahel Al Emarat coast roughly midway between Abu Dhabi and Dubai, Al Jurf spans approximately 380 hectares and 1.6 kilometres of private coastline, earning it the nickname the Emirati Riviera among agents and early buyers.
The masterplan is organised into three distinct districts. Al Jurf Gardens is the community’s premium villa collection, offering the tent-inspired Budoor Villas and the more classical Joud Villas across a range of 2 to 7-bedroom configurations. Jiwar Al Qasr, meaning the soul of Al Jurf, forms the community’s central town centre, home to an internationally renowned wellness clinic and retreat, boutique hotels, and recreational facilities. Marsaljurf, the community’s marina district, groups residential buildings around a pier, palm trees, and landscaped green space along the water.
IMKAN’s vision for Al Jurf is explicit: a full-fledged mini-city where buildings and infrastructure integrate into the natural landscape rather than dominate it, using sustainable architecture and natural materials throughout. Villas draw on traditional Arabic design cues, courtyards, majlis spaces, and tent-inspired forms, while the surrounding reserve is home to a turtle sanctuary and a rich diversity of coastal wildlife that the masterplan is explicitly designed to protect rather than displace.
For buyers, Al Jurf offers something genuinely rare in the UAE market: full freehold villa and land plot ownership within a protected coastal nature reserve, roughly equidistant from Abu Dhabi and Dubai. Property here is available to buy but not to rent, reflecting the community’s positioning toward long-term owner-occupiers and second-home buyers rather than the investor-tenant cycle that defines much of the wider UAE market. It is a community built for those who want a genuine retreat from city life, without giving up reasonable access to either capital.
Al Jurf sits within Ghantoot, on the Sahel Al Emarat coast almost exactly midway between Abu Dhabi and Dubai. Residents reach both cities in approximately 50 to 55 minutes via Sheikh Maktoum Bin Rashid Road and Abu Dhabi–Saih As Sidr Road, with Sheikh Zayed Road providing onward access to key destinations across both emirates. This positioning trades a longer daily commute for genuine coastal seclusion and a natural, protected setting unmatched by any comparable community closer to either city centre.
Al Jurf’s everyday amenity base is centred entirely on Jiwar Al Qasr, the community’s purpose-built town centre, designed to give residents genuine day-to-day convenience without needing to leave the reserve for essentials, while future phases continue to add retail, dining, and hospitality infrastructure.
• Jiwar Al Qasr Town Centre — the community's central hub, home to retail outlets, boutique hotels, and a wellness clinic, designed as the day-to-day heart of Al Jurf.
• Future Shopping Facilities — shopping facilities are planned as part of the masterplan's ongoing phased delivery, expanding the community's on-site retail offer over time.
• Dubai Parks and Resorts — not far from Al Jurf Gardens, Dubai Parks and Resorts offers Bollywood Parks Dubai, Motiongate Dubai, and Legoland Dubai, approximately 20 to 25 minutes away.
• Jiwar Al Qasr Wellness Clinic — an internationally renowned health clinic and retreat located within the community's Jiwar Al Qasr district, combining medical care with wellness and retreat facilities.
• Future Community Clinic — a further clinic planned as part of the community's ongoing infrastructure delivery.
• Hospital Access — residents requiring hospital-level care typically travel toward Abu Dhabi or Dubai, both approximately 50 to 55 minutes away.
• The Ghantoot Nature Reserve — Al Jurf's 380-hectare protected reserve is itself the community's defining green space, home to native coastal vegetation and diverse wildlife.
• Private Beach — 1.6 kilometres of private coastline give residents genuine, uncrowded beach access within the community.
• Turtle Sanctuary — a dedicated conservation area protecting local turtle populations, reflecting the masterplan's broader environmental commitment.
Al Jurf is explicitly conceived as a retreat rather than a conventional residential suburb, a place designed for residents to genuinely escape the pace of Abu Dhabi and Dubai without giving up reasonable access to either city. IMKAN’s vision of a mini-city fully integrated into its natural surroundings shapes every part of the community, from the tent-inspired architecture of the Budoor Villas to the deliberate preservation of the Ghantoot reserve’s native ecosystem and turtle sanctuary.
Jiwar Al Qasr, meaning the soul of Al Jurf, captures the community’s blend of modernity and Arabic tradition: a wellness clinic and retreat, boutique hotels, and recreational facilities designed to give residents a genuine sense of occasion and calm, rather than simply a functional town centre. The result is a community that feels considerably closer to an exclusive resort than a typical UAE residential development, an intentional choice that shapes both its lifestyle and its resident profile.
Al Jurf’s resident base skews toward buyers explicitly seeking a second home or long-term retreat property rather than a primary residence tied to a daily city commute, wealthy families, and buyers drawn by the rare combination of full freehold ownership, genuine coastal seclusion, and proximity, if not immediacy, to both Abu Dhabi and Dubai. Property here is sold, not rented, reinforcing the community’s owner-occupier, retreat-focused character.
As with any large-scale, nature-integrated masterplan still in its early phases, Al Jurf’s full amenity vision, additional marinas, a turtle sanctuary visitor centre, further hotels, shopping facilities, and community centres, continues to be delivered over time. Buyers should approach the community with a genuinely long-term horizon and expect the surrounding infrastructure to mature progressively over the coming years.
Lifestyle Highlights:
The wider natural reserve district within which Al Jurf sits, known for the Ghantoot Racing and Polo Club and its protected coastal landscape along the Abu Dhabi–Dubai border.
Dubai’s southern growth corridor and home to Al Maktoum International Airport, approximately 40 minutes away, offering a further residential and commercial comparison point along the same coastal stretch.
Abu Dhabi’s cultural capital, home to the Louvre Abu Dhabi, approximately 40 to 45 minutes away, offering an alternative, more centrally located luxury coastal address.
Abu Dhabi’s flagship entertainment island, approximately 35 to 40 minutes away, home to Yas Mall, Ferrari World, and the Yas Marina Circuit Formula 1 track.
Dubai’s flagship waterfront districts, approximately 40 to 45 minutes away, offering a useful comparison point for buyers weighing Al Jurf’s seclusion against more centrally located coastal alternatives.
Landmarks and Culture:
Nature and Outdoor:
Sport and Entertainment:
Shopping and Dining:
Al Jurf’s family infrastructure is still developing alongside its residential delivery, with kindergartens planned within the masterplan itself and established schooling options available in both Abu Dhabi and Dubai for families willing to commute.
Schools and Nurseries:
Family Amenities:
What You’ll Find:
Al Jurf’s property market is built entirely around freehold villas and land plots; there are no apartments, and no properties are available to rent. Villa sizes range from approximately 1,410 sq ft up to 12,917 sq ft, with land plots reaching as large as 17,000 sq ft. According to recent listings, villa prices start at around AED 3,100,000, with an average selling price near AED 7,160,000, compared to the UAE’s national average of AED 4,610,000.
The Al Jurf Gardens collection anchors the community’s core product: Budoor Villas, ranging from 2 to 5 bedrooms and 3,261 to 8,934 sq ft, starting from AED 2,770,000, and Joud Villas, ranging from 3 to 7 bedrooms and 4,542 to 10,387 sq ft, starting from AED 3,700,000. Flexible payment plans, including options with up to five years of post-handover instalments, are available on select phases.
Market Insight:
Al Jurf’s investment case is built on genuine, structural scarcity: 1.6 kilometres of private coastline within a protected 380-hectare nature reserve is not a resource that can be replicated or expanded, and IMKAN’s explicit commitment to environmental integration over dense development further limits the community’s eventual unit count. As the masterplan’s infrastructure matures and Jiwar Al Qasr’s wellness and hospitality offer expands, values across Al Jurf’s completed phases are widely expected to continue appreciating. For buyers, this is a long-term retreat and legacy purchase rather than a rental-yield play, and should be evaluated on those terms.
Master Developer: IMKAN Properties Location: Ghantoot, on the Sahel Al Emarat coast between Abu Dhabi and Dubai Total Area: Approximately 380 hectares Coastline: 1.6 kilometres of private beach Districts: Al Jurf Gardens, Jiwar Al Qasr, Marsaljurf Ownership: 100% freehold; sale only, not available to rent Villa Starting Price: Approximately AED 2,770,000 (Budoor) / AED 3,700,000 (Joud) Abu Dhabi / Dubai: Approximately 50–55 minutes to each Al Maktoum International Airport (DWC): Approximately 40 minutes |
Al Jurf asks buyers to value something genuinely rare in the UAE market: a full freehold coastal retreat set within a protected, 380-hectare nature reserve, positioned almost exactly midway between Abu Dhabi and Dubai. It rewards those who understand that true seclusion, a private beach, a turtle sanctuary, and architecture designed to sit within the landscape rather than dominate it, is an asset class in its own right, distinct from anything closer to either city centre.
The case is straightforward. 1.6 kilometres of private coastline within a genuinely protected nature reserve. Full freehold ownership open to buyers of all nationalities. Architecture drawing authentically on Arabian tradition, from tent-inspired Budoor Villas to Jiwar Al Qasr’s wellness retreat. And a location that keeps both Abu Dhabi and Dubai within reach, roughly 50 minutes away, without ever feeling like either city.
At Vetra, we track Al Jurf district by district and phase by phase. We know which villa collections in Al Jurf Gardens offer the strongest long-term value, how the community’s payment plans compare across its phased delivery, and what the masterplan’s continuing amenity rollout means for buyers entering now versus later. Whether you are a family seeking a genuine coastal retreat, an investor drawn to the scarcity of protected UAE coastline, or a buyer exploring a second home between Abu Dhabi and Dubai, Vetra brings the expertise and honest guidance to help you make the right decision in Al Jurf.
Contact Vetra’s experts for tailored guidance and listings.
Do you need a property valuation?
Contact Vetra today and let us help you navigate Al Jurf with clarity and structure.